THE NEWSPAPER INDUSTRY

There has been no dearth of items over the past six months about the crisis newspapers are facing in the blogs I follow. Some newspapers have filed for bankruptcy, a few have closed down, and others have laid off much of their staff. Even the hallowed New York Times is having problems. I am not going to rehash all of the problems and analysis I have read over the past months.

In some cases I think newspapers just don't give much news for a variety of reasons. Some of this is ideological and some of it is just bad or inefficient reporting. I have found blogs to give more in-depth analysis and are often days ahead in reporting what is happening. And you can always check opinions out quickly by looking at blogs that report and comment from a variety of perspectives.

However, as a long time subscriber to the Dallas Morning News, I have been puzzled for months about its decision-making. First, let me say that I think it is really a good newspaper (far better then those I have seen in other cities, including my beloved Chicago Tribune). I felt its news reporting was above average, its opinion paged is balanced and filled with thought-provoking comments from left and right, the business section is strong, and the sports pages are great (especially if you are a Cowboys fan).

In September our renewal rate went to over a thousand dollars for a one year subscription! As a middle class family this is entirely beyond the budget so we dropped our subscription. Who can afford a newspaper subscription, at least at the Dallas Morning News? I am sure there will be at least 10,000 people who will want to pay this rate.

The interesting thing is that I have recently received subscription letters from Fortune and now Kiplingers (and maybe Forbes) with a yearly subscription rate of less than $10. Maybe they are trying to hook me for a year and then ask for a $500 renewal rate for the next year! I assume they want to raise circulation levels and then show advertisers the value of an ad.

Recently the Dallas Morning News called to win us back with a special offer. We didn't even ask what the offer was--no thanks--don't need an umbrella or a $999 special. I wish you guys the best, but it is going to take some doing for the print media to bring us back.