Monday, October 25, 2010

BRANDS & POLITICAL ALLEGIANCE

A study of what brands are favored by Democrats and Republicans.

Google is the top brand for Democrats, according to an index incorporating consumer impressions of its quality, its value, their satisfaction with it, its reputation, their willingness to recommend it and their general impression of it. Google doesn't appear in Republicans' top 10.

Republicans, on the other hand, rank Fox News tops; Fox News, perhaps not surprisingly, doesn't appear on the list of Democrats' favorite 10 brands.

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