Any normal punishment rewards her with the comfort of solidarity from right-wing Christians, or her own sense of moral self-approval. Therefore the only way to avoid granting her such "martyrdom" is to actually martyr her. That's the really perverse thing about Christians who make a spectacle like this. The only way the state can really punish them is to inform them that their suffering is meaningless and proving that God doesn't exist by sending them to the darkness of oblivion in torment. Justice Kennedy has issued his theological bull; let Kentucky officials in defiance of it be put on a pyre.
When the smoke settles there will be no GoFundMe campaign, save perhaps for a small carbon offset.
Brian Beutler. The New Republic. "Throw Kentucky Clerk Kim in Jail. She must be severely punished for denying marriage licenses to gay couples."